I always go back and forth on wether using something like TinyUrl is worth the effort. For a vast majority of people, a short url is doesn't matter as long as they can click on it. However, as I spend more using a mobile device with a small screen screen, I am starting to see more benefit in shortening the url because it takes up less space.

However, there is one major drawback to TinyUrl, you really have no idea where you will end up after you click the link. In addition, browsing the web is getting better on mobile devices, but it is still much more of a challenge (speed, usability, and time) Enter, DecentURL.